For several years, PercentMobile was provided for free to site owners who appreciated a mobile analytics service designed for people, not specialists. In return, we had the privilege of watching over hundreds of millions of mobile page views across more than twelve thousand sites in our network including Volkswagen, The NY Times, Coca-Cola, Warner Bros., Burger King, Best Buy, GAP, MTV, and Nike.
Insights derived from this experience led to the discovery of several untapped opportunities including the growth of connections that bridged the physical and digital worlds. Our interest quickly shifted from tracking activity on mobile Web pages to bringing understanding to the moment of engagement.
It became clear to us that the smartphone was the “mouse” of the real world. We became determined to bring understanding to the data and signals being generated by offline-to-online behavior. This shift of direction led to the launch of Delivr where the best of PercentMobile and all we learned lives on.
Avinash Kaushik is Google’s Analytics evangelist and the author of the best-selling books, Web Analytics: An Hour a Day and Web Analytics 2.0 . Avinash is also the co-founder of Market Motive, which offers Internet marketing certification courses. Avinash writes a popular blog on analytics.
PercentMobile won GOLD in the category of Early Stage Innovation at the 2010 Mobile Premier Awards in Barcelona.
The Mobile Premier Awards event took place on February 15, 2010 on an unusually cold and rainy day in Barcelona. With over 500 attendees, 11 awards and 26 startup presentations, it is was a great showcase of mobile innovation.
The Mobile Premier Awards are the point of reference in startup premiers during the Mobile World Congress and are organized by dotopen in collaboration with some of the main networks in the industry including MobileMonday, Mobile Marketing Association (MMA), Mobile Entertainment Forum (MEF), MEX, MobileActive.org, Women 2.0 and the Women in Mobile Data Association.